- Founder & Chief Strategist, YCREATIVE
- Co-Host & Producer, The High Friends Podcast
- Host & Producer, Cannabis TV
- Founder, Eves of Eden
- Founder, Boss Ladies Of Cannabis (BLOC)
Rachel is a frequent writer and speaker on strategic branding, marketing to women and using cannabis as medicine. As chief strategist for YCREATIVE, a brand strategy and design agency specializing in the cannabis industry, Rachel works closely with Licensed Producers, cannabis start-ups and ancillary businesses to build thoughtful and engaging brands.
Rachel is also the founder of Eves of Eden, a cannabis lifestyle and education brand for women in Canada; co-host of The High Friends podcast which is in its second season of sharing stories of women who unapologetically love cannabis; an advisor for Ryerson University and the Michener Institute of Education where she assists in the development of their cannabis education programs for professionals; Host and Producer of the cable television program Cannabis TV, which produces modern cannabis education for curious Canadians; and the founder of The BLOC (Boss Ladies of Cannabis) the global database of executive women in the cannabis industry.
Rachel’s passion for cannabis is fueled by her personal experiences as a cannabis patient. At the age of 21 Rachel was injured in a near-fatal car accident that left her with debilitating chronic pain. At the suggestion of a friend, Rachel tried cannabis to help manage her pain when traditional pharmaceuticals failed to provide the quality of life she desired. With the very first dose, cannabis dramatically changed her experience of life. And as they say, the rest is history. Today, Rachel continues to live a fulfilling life, with the support of cannabis. In addition to her work with global brands, Rachel uses her platforms to advocate for the inclusion of women in the business of cannabis around the globe.